I have been involved with Internet marketing and web development since 1999. The trouble with this is that, apart from people assuming you are mega-rich (which I am not), you naturally start expecting everyone to understand and know what you know yourself. I am always reminded at every turn why this is not the case.
Case in point, I was sitting across the desk from a very well respected accountant with every certificate possible in the field. It was widely suspected that at times he even took part in the national budget. I was not prepared for his question, "my 14 year old daughter is always online with her friends and it does not cost me a dime. The Internet is free. Why should I pay this hosting fee here every month?"
I was floored, I had not anticipated this at all. As I mentioned above, I was rudely awakened to the fact that not everyone understands the simplest of any Internet aspects at all. To whom it may concern, website hosting fees are paid because for your website to be available 24-7 someone has to keep their computer turned on all the time and store all your website files so your website shows up round the clock. We call this computer the web hosting server, it stores all your website information and makes it available when someone types your domain name in a web browser. Of course you could do it yourself. To be honest though, when you factor in power costs, your computer depreciation, security concerns and so on, one would much rather pay the odd £10 per month and get rid of this headache. Let me or other website hosts deal with this on your behalf.
The question above was only one of many unusual questions that I have come across in my days. The truth is the Internet has moved quicker than any other technology in human history and while we may tweet this and that and be on Facebook all the time, we are not all techies. It is no surprised therefore that the most successful tech businesses are the ones that have almost taken out all the IT out of the process. Go to Google right now and you are welcomed by a simple box inviting you to enter your search term or phrase and bingo, you have so many results back that second! Straight and to the point no need to understand any Google algorithm or sandboxes or their share price. Very simple and straight forward. I like the questions that I get like the one above because they remind me that I need to keep my business simple, efficient and understandable to all my prospects like the big boys do.
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